Startups are often hyperfocused on raising money and optimizing their finances. This focus comes at the expense of an important yet often overlooked aspect of company branding and messaging. For this reason, once we commit capital to a venture, we then bring our investments up to speed on these essential fields, highlighted below.
• Review all media strategies and key messaging documents.
• Reactive media relations for inquiries or crises.
• Media training/spokesperson preparation for interviews.
• Creation of interview briefing sheets, messaging, and/or Q&A documents.
• Recommend gifting and drops to media as appropriate.
Marketing & Branding
• Deep social media audit, analysis of competitors
• Social media strategy blueprint
• Help create influencer seeding programs
• Brand access to marquee celebrity/ business events throughout the year at steep discounts
• Cross collabs with our other investments
• Guidance and referrals for any Marketing, Social opportunities and/or needs that will arise in the future